Tom Kerridge’s Pub in the Park: brand copy
The leading food festival required a revamp of its brand copy, following the COVID-19 pandemic event restrictions.
Its communications needed to remain colloquial – but be brought up to date, plus made sensitive to the social climate. The team also wanted to begin touching on deeper themes of community and human contact.
I told the Pub in the Park team that I couldn’t possibly beat their exisiting strapline ‘Great food, top tunes, lush vibes’. But they went with my alternative ‘Gourmet food, cracking tunes, lush vibes’ after all.